“Streetwear diseñado y (bien) hecho en México” es lo que puedes leer antes de entrar al sitio web de Madkidz, la marca que ha logrado posicionarse y convertirse en favorita creativos y personas con “malas ideas” alrededor de nuestro país. Desde Monterrey, planteando su proyecto en marzo 2020 y arrancando oficialmente en septiembre del mismo año, han logrado compartir la visión de su marca y expandirse a muchos nuevos rincones en poco tiempo.
Los tres socios Michel, Oscar y Mario buscan proponer una marca fresca ante lo mismo y lo mismo del streetwear nacional. Con Madkidz, ponen al frente prendas hechas con calidad, bien presentadas que puedan conectar con una generación que entiende la cultura detrás del streetwear.
“Madkidz representa a los verdaderos niños de los 90’s que tuvieron toda esta evolución en cuanto al streetwear y la cultura que hay mucha historia detrás y con respeto queremos plasmar. El que fue antes, que es ahora y el futuro que es lo que estamos creando” Nos comenta Michel Ponce, encargado del desarrollo de producto e imagen.
“¿Cuál es la visión de la marca?” les preguntamos, “Streetwear de calidad para todos” nos dice Oscar Banda, diseñador y director de arte de Madkidz.
Dentro de sus colecciones puedes encontrar t-shirts, hoodies, y shorts junto con artículos menos convencionales como mystery boxes, sandalias y pines.
Madkidz, además es una marca que está fuertemente ligada a la música y creativos. Dentro de sus campañas podemos ver los rostros de Lil Benjas, Neqer (AQUIHAYAQUIHAY), ZA111 y más artistas que lideran proyectos emocionantes dentro de la escena nacional. Aún así no solamente verás sus prendas en campaña sino en los día a día de los artistas: Luis Díaz de los Ghetto Kids, el crew de SLOWLY, creativos de la escena regia y más lugares del país la han adoptado como una de sus favoritas, creando una genuina conexión entre creativos y la marca.
Cuando le preguntamos a Michel Ponce “¿En dónde ven a la marca?” nos responde “En todos lados”, dejando claro que Madkidz planea ser inescapable.
Puedes visitar la tienda en línea de Madkidz en el siguiente link: https://madkidz.mx/?ref=df8jztg_w3l4
Articulo por Cuis Lerda
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